ShopBack Extends Reach in Energy and Telco Cashback Through CIMET Partnership, Strengthening Everyday Savings for Users in Australia

SYDNEY, AUSTRALIA – ShopBack, Asia-Pacific’s leading shopping and rewards platform, today announced a strategic partnership with CIMET, Australia’s leading energy and telco comparison platform. This collaboration builds on ShopBack’s existing offerings in essential services, further expanding cashback access across key categories such as electricity, broadband, and mobile plans.

By combining CIMET’s powerful comparison technology with ShopBack’s extensive user base and rewards ecosystem, users in Australia will now be able to compare, switch, and save on essential household services – while earning cashback at the same time.

“This partnership allows us to deliver even more value to Australian households,” said Tom Howard, Sales Director, ShopBack. “We’re empowering smarter decision-making on big-ticket, recurring expenses – while keeping cashback at the heart of the experience.”

Through the partnership, ShopBack users gain access to time-limited, exclusive upsized cashback deals on selected energy and telco plans – helping them stretch their dollars further at a time when cost-of-living pressures remain high. New promotional campaigns and seasonal offers will be introduced regularly, bringing even more opportunities to earn on essential bills.

Customers can browse available providers, compare plans based on usage and price, and seamlessly switch – all while being rewarded for it.

“At CIMET, we’ve always focused on making complex decisions simpler and more rewarding,” said Harsha Ashok, Director of Partnerships, CIMET. “Working with ShopBack helps us take that to the next level – adding a cashback layer to essential services, and delivering smarter value to more users in Australia than ever before.”

Both companies are committed to a technology-first approach, combining CIMET’s real-time comparison engine with ShopBack’s seamless digital journey to ensure users enjoy a simple, secure, and rewarding experience from start to finish.

With more than 50 million users and over AUD $6 billion in annual sales across its partner network across Asia-Pacific, ShopBack continues to grow its ecosystem in Australia – helping users earn more rewards on more of their everyday decisions, from retail to recurring bills.