Genshin Impact and Discovery Channel Announce Nature Benefit Collaboration With a Short Documentary and a Series of Events

Join Kit Harington, Ed Stafford, Kate Humble, Max Djenohan, and Lily Cole as they join forces with popular Genshin Impact characters to explore and protect our beautiful natural world.

SINGAPORE, March 14, 2024 – Genshin Impact and the Discovery Channel have jointly announced the “Teyvat Nature Discovery Tour” event to raise awareness for a variety of fragile natural habitats and inspire awe for the beauty of nature. Celebrities and popular in-game characters will be focusing on the beauty of nature on Planet Earth and in the world of Teyvat. Fans and gamers are invited to participate in a series of online events and offline benefit sales to have fun, win rewards, and help protect our marvelous natural world.

Check out the Genshin Impact × Discovery Channel Collaboration Benefit Short Documentary “Voices of Nature” here:

The eight-minute documentary “Voices of Nature” takes a playful approach to various natural landscapes in a simultaneous live session, informing the audience about their respective roles in nature and why they are important to humans, before being shown in the editing room chatting with the film director. Presenting the beauty and profound value of nature, the film ends with informative data about pollution and damage to nature, such as:

• Up to 12 million metric tons: That’s how much plastic we dump into the oceans each year. That’s about 26 billion pounds every single year. By 2050, ocean plastic will outweigh all of the ocean’s fish.
• According to satellite data from 2002 to 2019, global tropical forest loss averaged 3.6 million hectares (9 million acres) a year, an area larger than Belgium.

The short film features an impressive lineup of famous actors, explorers, and environmental activists who give a human voice to each of the unique landscapes (in order of appearance):

• The Ocean is voiced by Kit Harington, the actor who starred as Jon Snow in the critically acclaimed and Emmy award-winning HBO drama series “Game of Thrones.” Harington received two Emmy nominations and one Golden Globe nomination in 2020.
• The Coral Reef is played by Lily Cole, the environmental activist, author of “Who Cares Wins,” and filmmaker. Lily is Patron of the Environmental Justice Foundation and has worked with the World Land Trust & WWF.
• The Snowy Mountains speak through the voice of Max Djenohan, elite survivalist and athlete who has starred in Discovery Channel shows like “Naked and Afraid,” “First Man Out,” and “Race to Survive Alaska” among others and is passionate about giving more people access to the great outdoors.
• The Forest is represented by the voice of Kate Humble, who has been presenting programs and writing articles and books for the last twenty years. Some of her best known programs include “Animal Park,” “Springwatch,” “Autumnwatch,” “Lambing Live,” “Living With Nomads,” “Back to the Land,” and “Escape to the Farm.” Her latest book is “Where the Hearth Is: Stories of Home.”
• The Desert speaks through the voice of Ed Stafford, the celebrated real-life outdoor explorer who has had countless encounters with both the dangers and the beauty of deserts around the world on Discovery Channel shows like “Marooned” and “First Man Out.”

Starting March 16, the “Discover Traces, Explore Nature” web event will offer Primogems and the exclusive Serenitea Pot Furnishing “Let the Desert Bloom” for those who manage to complete online challenges with Kaveh, the spokesperson of the tour. Earlier this week, Genshin Impact also announced five in-game characters (Beidou, Kokomi, Albedo, Tighnari, and Candace), each of whom will represent and discover one of the five habitats in Teyvat side-by-side with fans and gamers.

In addition, the “Teyvat Nature Discovery Tour” Offline Benefit Sale will take place in France, Germany, Italy, Korea, and the UK for a limited time. A wide selection of Genshin Impact merchandise will be sold on a first-come-first-served basis, and revenue from offline merchandise sales will be donated to the rainforest conservation organization Cool Earth.

• France: Mar 30, 10:00 – 20:30 and March 31, 11:00 – 19:00 at Westfield Forum Les Halles, 101 Porte Berger, 75001 Paris
• Germany: Mar 16-17, 10:00 – 19:00 at Genshin Impact Pop Up Store, Rosa-Luxemburg-Straße 9 – 13, 10178 Berlin
• Italy: Mar 29-30, 9:30 – 21:00 at Centro Commerciale Aura, Viale di Valle Aurelia, 30, 00167 Roma RM
• Korea: Starting April 13, 10:00 – 22:00 every day at Genshin Impact Café, 158 Wausan-ro, Mapo-gu, Seoul
• UK: Mar 15 – 16, 9:00 – 21:00 and Mar 17, 12:00 – 18:00 at Westfield Stratford City, 157 Montfichet Rd, London E20 1EJ

The “Genshin Impact × Discovery” collaboration is driven by the two brands’ shared passion for exploring the marvels of nature. Their joint efforts aim to raise environmental awareness whilst highlighting the fragile, endangered habitats of our planet. For more information about this campaign, please follow @GenshinImpact on X, Instagram, and Facebook, or check out the post here.