Former YouGov Chief, Sundip Chahal, joins Milieu Insight as new CEO to drive global expansion; Gerald Ang to spearhead innovation

Singapore, 18 SEP 2024: Milieu Insight, an award-winning market research and data analytics platform company, has named Sundip Chahal as its new Chief Executive Officer (CEO). He joins Milieu Insight following a remarkable 18-year tenure at research company YouGov, where he rose to the position of Group Chief Operating Officer and oversaw the company’s growth. Drawing on his extensive network and experience, Chahal will continue to strengthen Milieu Insight’s position in Southeast Asia (SEA) while spearheading Milieu Insight’s growth into new global markets, starting with the US and UK.

Speaking on his appointment, Chahal takes on his new role with excitement and determination, “The opportunity to lead Milieu Insight at this juncture is thrilling and humbling,” he reflects. “We’re not just looking to grow; we’re going to change how businesses understand and connect with consumers globally. Southeast Asia has been a key driver of Milieu Insight’s success, and I look forward to furthering that momentum as we push into new markets.”

With a commanding presence across Southeast Asia, Milieu Insight’s clientele spans various sectors, including consumer brands, media agencies and government organisations. Its advanced end-to-end survey and data analytics platform, Canvas, offers intuitive tools for survey design, survey distribution, data analysis, visualisation, and reporting, delivering actionable business insights across an expansive spectrum of topics. Canvas gives clients the opportunity to move to one integrated system and even own the entire research process if they wish, streamlining operations and enhancing control over data collection and analysis.

Since 2016, over 100 million surveys have been completed on Milieu Insight’s platform. Leading companies like Hubspot, Dentsu, Yahoo, CNBC, Logitech and One Championship, as well as social and non-profit organisations, have utilised Milieu Insight’s survey and data analytics software to gain consumer insights and drive strategic decision-making.

Milieu Insight Founder, Gerald Ang, to lead product innovation

Gerald Ang, the founder of Milieu Insight, sees Chahal’s appointment as a fantastic opportunity to accelerate the company’s global ambitions, freeing him to focus on innovation and business strategy, alongside the new CEO. “With Sundip on board, we’re entering a new phase of growth,” Ang states. “Southeast Asia is an important and exciting region for us, and we look forward to strengthening our partnerships here with his invaluable experience and network.”

Ang’s vision for the company remains focused on product development and skill enhancement. “We’ve built a great team and a powerful platform,” he says. “Now, with Sundip’s leadership, we can scale up rapidly while maintaining our commitment to innovation.”

For his part, Chahal is eager to build on the solid foundation laid by Ang and the founding team. “My focus is on enabling the vision already in place,” he explains. “We’re taking what’s been articulated locally and expanding it globally. The potential here is enormous, and I’m excited to help realise it.”